Practice Management Essentials

Date: April 1-2
Accreditation: 9.25 CME/CE
Level: Introductory/Intermediate

Practice Management Essentials will focus on how to get started with an obesity medicine practice. The content is intended for physicians recently certified in obesity medicine, as well as other primary care or specialized physicians, NPs, and PAs who have the clinical obesity medicine knowledge but want to successfully set up an obesity medicine practice.

Objectives

  • Understand common models for incorporating obesity medicine into various practice settings.
  • Evaluate available options for getting paid for obesity treatment.
  • Document and code obesity medicine visits to maximize reimbursement in alignment with current billing and coding guidelines.
  • Identify tools and strategies for incorporating telemedicine into an obesity medicine practice.
  • Discuss the benefits of group visits for medical weight management, and explore options for incorporating group visits into an obesity medicine practice.
  • Utilize patient data from mobile health technology to make meaningful patient health recommendations.
  • Employ marketing strategies to attract, educate, and retain patients in your practice.
  • Address issues of weight bias in your practice by implementing inclusive, non-stigmatizing policies, office equipment, and employee training.

Schedule on Wednesday, April 1

12:30-1:45 PM - Obesity Medicine Practice and Payment Models

Carol Penn, DO, Dipl. ABOM

This session will explore common models for practicing obesity medicine, from independent private practice to medical weight management programs within a large healthcare system. We’ll discuss the opportunities and limitations of each model, as well as strategies for implementation. Lastly, we’ll review payment models for obesity medicine, including cash-based, insurance, and concierge models and the advantages and disadvantages of each model.

  • Review common models for obesity medicine practices.
  • Evaluate the opportunities and limitations of obesity medicine practice models.
  • Explore options for payment models in an obesity medicine practice.
  • Discuss strategies for implementing a new obesity medicine practice.

1:45-2:45 PM - Billing and Coding (Part 1)

Marcia Cox, LUTCF, CMBSS

This session will review the evaluation and management (E/M), preventive and behavioral CPT codes eligible in treating the disease of obesity. We will discuss the documentation for an E/M visit compared to a preventive visit note through an auditing demonstration. Lastly, we will discuss frequent and infrequent CPT codes to consider when coding your patient visits as well as the impact of implementing remote patient monitoring (RPM) and chronic care monitoring (CCM) in your practice.

  • Review obesity medicine billing and coding basics
  • Utilize evaluation and management codes to bill for office visits
  • Discuss current and future guidelines for coding obesity medicine visits to maximize reimbursement

2:45-3:00 PM - Break

3:00-4:00 PM - Billing and Coding (Part 2)

Jeremy McConnell, MD, FOMA, Dipl. ABOM

  • Review the Medicare Intensive Behavior Treatment for Obesity, who is eligible to participate, and the coding and documentation requirements.
  • Review the Affordable Care Act mandated screening and treatment of obesity, including coding and documentation requirements.
  • Utilize incident-to billing as a means to provide efficient and cost-effective obesity services in a busy practice setting.
  • Discuss the role of Medicare Chronic Care Management services in the treatment of obesity as a model of chronic disease.
  • Apply principles of obesity medicine coding guidelines to clinical cases.

4:00-5:00 PM - Taking your Obesity Medicine Practice Virtual

Michelle Alencar, PhD, CCN, ACSM-CEP, and Jeremy McConnell, MD, FOMA, Dipl. ABOM

With the expanding reimbursement coverage, healthcare providers are progressively recognizing that the patient use of telehealth is inevitable. Knowing that patients use digital solutions for every other aspect of their lives, their healthcare is no different. Providers who shy away from telemedicine may find themselves left behind as patients choose convenience over cumbersome care options. Implementation of a virtual or hybrid obesity medicine practice is not only a cost-effective solution that generates revenue, but it serves as a powerful bi-directional medium that promotes engagement between the clinical team and the patient. Offering obesity medicine coupled with lifestyle therapeutics, your practice will drive true behavior change and long-term outcomes. This session will reveal the technology tools that work for patients and the practical steps you can take now to integrate telehealth in your practice.

  • Analyze the research evidence of virtual or hybrid weight loss programs.
  • Recognize the trend toward telehealth or digital health implementation in obesity medicine.
  • Describe how the combination of lifestyle therapeutics and obesity medicine drive behavior change.
  • Evaluate the benefits and limitations of bi-directional communication and remote monitoring.
  • Discuss operational techniques for incorporating telehealth into an obesity medicine practice.

Schedule on Thursday, April 2

7:30-8:15 AM - Q&A Panel Breakfast

Get your questions answered from a panel of clinicians in different practice types.

8:15-9:15 AM - Better Together! Are Medical Group Visits the Answer to Long-term Weight Loss and Weight Maintenance?

Houman Varghai, MD, FACP

The standard of care in western medicine for obesity treatment has been individual clinician visits with a focus on pharmacologic interventions, mainly due to clinic time constraints that prevent providers from spending the needed time to educate patients. Group visits provide an alternative strategy to help patients remain engaged in their weight management plan. This session will review the research that supports the benefits of group visits and give healthcare providers the confidence to incorporate the medical group visits model for weight loss and management in their own practices.

  • Identify common barriers to weight loss and maintenance.
  • Explore strategies for implementing a medical group weight management visit model.
  • Describe the benefits of medical group weight management visits versus individual “traditional” visits.

9:30-10:30 AM - Mobile Health Devices and Apps for the Clinician: The Research

Kelly Johnson, PhD

This session will uncover the cutting-edge research in the realm of mobile health technology for weight loss and weight management that obesity medicine clinicians can implement. It will provide participants with key insights into popular apps, EMR-integrated tools, and mobile health that can be integrated into a clinician’s practice.

  • Explore the cutting-edge research surrounding mHealth interventions for weight loss.
  • Review the popular apps and mobile health devices used by most consumers.
  • Utilize data from mobile health technology to improve patient health outcomes.

10:30-11:30 AM - Marketing your Obesity Medicine Practice

Michelle Post, PhD, SMSE, SMS, SMA

Create a solid marketing foundation for your obesity medicine practice. Learn the 6-Ws (who, what, where, when, why, and how) of the top social media platforms, such as Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, and more. Learn how to find your authentic V.O.I.C.E. and create your story to differentiate yourself from your competition and provide value with every post.

  • Apply the 6-Ws to creating a successful social media strategy.
  • Recognize the role of social media in marketing strategy and explore various social media channels.
  • Identify what you have and how you can transform it to digital content to build your brand value.

11:45 AM-1:00 PM - Addressing Weight Bias in your Practice (Working Lunch)

Ethan Lazarus, MD, FOMA, Dipl. ABOM

Operating a successful obesity medicine practice goes beyond the treatment room. In order to retain patients and maximize patient outcomes, healthcare providers must foster a practice environment that is free from weight bias and stigma. This session will discuss sources of weight bias and stigma in the healthcare system and how to address them in your obesity medicine practice. We’ll explore strategies for reducing bias through office policies, employee training, and office equipment that create a welcoming environment for patients with obesity.

  • Explore implicit weight bias tendencies and how they impact clinical care of patients with obesity.
  • Develop an office culture and environment that is free from weight bias and stigma.
  • Establish policies and procedures that support optimal care for patients with obesity.
  • Design your practice using equipment and furniture appropriate for patients with obesity.
X